There’s a beer named Busch, and I don’t like it because there’s too many consonants in the word.
It sounds too harsh.
I only accept beer that has many vowels in it, because it sounds less sharp in my mouth.
Like Stella Artois. There’s a lot of vowels and that name, or at least, it sounds like it does.
And they use a chalice in their commercials, so there’s that. Vowels and super fancy.